Privacy policy

Last updated: May 19, 2026

At Watershed, we believe that the confidence you feel wearing our pieces should extend to how we handle your personal information. This Privacy Policy explains what data we collect, how we use it, and the rights you have over it — wherever in the world you're reading this from.

This Policy applies to all visitors and customers of watershedwear.com (the "Site"), operated by LN Digital Business LLC ("we," "us," or "our"). By using this Site, you agree to the practices described below.

1. Who Is Responsible for Your Data

The data controller — the entity responsible for deciding how your personal information is used — is:

2. Information We Collect

Information You Provide

• Account & order information: Name, email address, billing and shipping address, and payment details (processed securely by our payment providers — we do not store full card numbers).
• Social login: If you choose to sign in using Facebook/Meta or Google, we receive your name, email address, and profile photo from those platforms, in accordance with their respective privacy policies.
• Communications: Messages you send us via email or our contact form.
• Marketing preferences: Whether you opt in or out of promotional emails and newsletters.

Information Collected Automatically

• Device & technical data: IP address, browser type, operating system, device identifiers, time zone, and pages visited.
• Behavioral data: Products viewed, search queries, cart activity, and purchase history.
• Cookies & tracking technologies: See Section 10 for full details.

Information from Third Parties

• Payment processors: Transaction status and billing verification.
• Advertising platforms (Meta, Google): Aggregated audience and performance data to optimize our campaigns.
• Shipping carriers: Delivery status and tracking updates.

3. How We Use Your Information

4. Legal Basis for Processing (GDPR & UK GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with equivalent data protection law, we process your personal data on the following legal bases:

• Performance of a contract: To process your orders, manage your account, and deliver your purchases.
• Legitimate interests: To prevent fraud, improve our Site, and conduct basic analytics — where these interests are not overridden by your rights.
• Consent: For marketing emails, certain cookies, and social login integrations. You may withdraw consent at any time.
• Legal obligation: To comply with applicable laws, such as financial record-keeping requirements.

5. How We Share Your Information

We do not sell your personal information. We share it only with the following trusted parties, strictly to operate our business:

• Shopify Inc.: Our e-commerce platform. Learn more at shopify.com/legal/privacy.
• Payment processors (e.g., Stripe, PayPal): For secure, PCI-DSS compliant payment authorization.
• Shipping carriers: Your name, address, and order details to fulfill delivery.
• Meta (Facebook/Instagram): For social login and advertising. Governed by Meta's Data Policy.
• Google: For social login and advertising. Governed by Google's Privacy Policy.
• Email marketing tools: To send communications you have consented to receive.
• Legal authorities: When required by law, court order, or to protect our legal rights.

6. International Data Transfers

Watershed serves customers across the United States, United Kingdom, European Union, Australia, New Zealand, Canada, the UAE, Japan, and other regions. Your data may be transferred to and processed in countries outside your own, including the United States.

Where we transfer data outside the EEA or UK, we ensure adequate protection through mechanisms such as Standard Contractual Clauses (SCCs), Shopify's participation in the EU–US Data Privacy Framework, and adequacy decisions by the European Commission where applicable.

7. Data Retention

• Order data: Retained for up to 7 years to comply with financial and tax obligations.
• Account data: Retained for the duration of your account and deleted upon verified request.
• Marketing data: Retained until you unsubscribe or withdraw consent.
• Analytics data: Anonymized and retained for up to 26 months.

8. Your Privacy Rights

EEA, UK & Switzerland — GDPR Rights

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to legal retention requirements.
• Restriction: Request that we limit how we use your data in certain circumstances.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests, including direct marketing.
• Withdraw consent: Withdraw any previously given consent at any time.

You also have the right to lodge a complaint with your local supervisory authority (e.g., ICO in the UK, CNIL in France, Garante in Italy, Datatilsynet in Denmark/Norway/Finland).

California Residents — CCPA / CPRA

If you are a California resident, you have the right to know, delete, correct, and opt out of the sale of your personal information (we do not sell your data), as well as the right to non-discrimination for exercising these rights. We will respond within 45 days of a verified request.

Australia, Canada & Other Regions

Residents of Australia (Privacy Act 1988), Canada (PIPEDA), and other jurisdictions with applicable data protection laws also have rights over their personal information. Please contact us to exercise any applicable rights.

9. How to Exercise Your Rights

To submit any data request — including access, correction, deletion, or objection — please contact us at hello@watershedwear.com. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law (typically 30 days for GDPR, 45 days for CCPA).

10. Cookies & Tracking Technologies

• Essential cookies: Required for core functionality such as your shopping cart and secure checkout. These cannot be disabled.
• Analytics cookies: Help us understand traffic patterns and page performance (e.g., Google Analytics).
• Marketing & advertising cookies: Used to deliver relevant ads and measure campaign performance (e.g., Meta Pixel, Google Ads).
• Functional cookies: Remember your preferences such as language, currency, and login status.

Where required by law (for EEA and UK visitors), non-essential cookies are only placed with your explicit consent, which you can manage through our cookie banner or your browser settings.

11. Data Deletion Requests (Meta / Facebook Login)

If you have used Facebook/Meta Login to create or access your account on Watershed, Meta may have shared certain profile information with us (such as your name and email address) to facilitate sign-in.

In accordance with Meta's Platform Terms, you have the right to request that we delete any data received through this integration.

How to Request Deletion

1. Email us at hello@watershedwear.com with the subject line "Data Deletion Request – Meta Login" and your registered email address.
2. Alternatively, via Facebook: go to Settings & Privacy → Settings → Apps and Websites, remove Watershed, and click Send Request.

What Happens Next

• We will confirm receipt by email and provide a confirmation code and a status tracking link.
• We will delete or anonymize all personal data associated with your Meta-linked account within 30 days, except where legally required (e.g., completed purchase records).
• If your account has pending orders or active warranty claims, we may retain minimal information to fulfill those obligations.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their individual policies before sharing any personal information.

13. Children's Privacy

Our Site is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a minor has provided us with personal information, please contact us at hello@watershedwear.com and we will promptly delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. Your continued use of the Site constitutes acceptance of the revised Policy.

15. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data: